Here are some innovations and thoughts that rose to the top and how Broadway can be a part of the hottest show in technology.
Read MoreGlaub leads Social Media Panel at First-ever BroadwayCon →
Jim Glaub to moderate panel on social media. Topics include best social campaigns, social media horror stories and the next five years of social on Broadway.
Read MoreBroadway Marketing Agency Serino/Coyne Announces New Leadership Team and Plans to Relocate to Madison Avenue →
Broadway brings its story to Snapchat →
This Wednesday, Snapchat will curate a series of posts from Broadway performers into what’s known as a “live story,” or a stream of images related to the same theme. Themes vary from food to travel to entertainment.
Read MoreSold-Out Hamilton Takes the Singing to the Street →
Jim Glaub, creative director of interactive at theatrical advertising agency Serino/Coyne, says the #Ham4Ham show and resulting social media exchanges create great content. “It’s a special moment that you can never see again—but you can, because it’s documented on people’s iPhones and on Snapchat and other platforms.” Also, says Angelo Desimini, chief executive officer of Serino/Coyne, #Ham4Ham “is authentic to who Miranda is and the themes of the show,” and authenticity is the most important part of any marketing effort.
Read MoreTony Awards Offers Red Carpet Live Stream Special: WATCH →
Producers of tonight’s Tony Awards ceremony will offer live streaming coverage of all the action on the red carpet outside Radio City Music Hall, starting at 2 p.m. PT/5 p.m. ET.
The special, a first in the 69-year history of the awards, will be hosted by Darren Criss and two-time Tony nominee Laura Osnes. “Star Trek’s” George Takei will serve as the live stream’s official fan correspondent, with Randi Zuckerberg as tech/social correspondent, Blake Ross as theater correspondent and Emilio Sosa as the fashion correspondent.
Read MoreArt Meets Commerce Meets Serino/Coyne →
Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company.
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