Sold-Out Hamilton Takes the Singing to the Street

Jim Glaub, creative director of ­interactive at ­theatrical advertising agency Serino/Coyne, says the #Ham4Ham show and resulting social media exchanges create great content. “It’s a special moment that you can never see again—but you can, because it’s documented on ­people’s iPhones and on Snapchat and other platforms.” Also, says Angelo Desimini, chief executive officer of Serino/Coyne, #Ham4Ham “is authentic to who Miranda is and the themes of the show,” and authenticity is the most important part of any marketing effort.

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Tony Awards Offers Red Carpet Live Stream Special: WATCH

Producers of tonight’s Tony Awards ceremony will offer live streaming coverage of all the action on the red carpet outside Radio City Music Hall, starting at 2 p.m. PT/5 p.m. ET.

The special, a first in the 69-year history of the awards, will be hosted by Darren Criss and two-time Tony nominee Laura Osnes. “Star Trek’s” George Takei will serve as the live stream’s official fan correspondent, with Randi Zuckerberg as tech/social correspondent, Blake Ross as theater correspondent and Emilio Sosa as the fashion correspondent.

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