Jim Glaub, VP of Content and Community at Broadway ad agency Serino/Coyne, wrote a great response to my piece. After talking with him, several things came into focus:
Read MoreBroadway Marketing Agency Serino/Coyne Announces New Leadership Team and Plans to Relocate to Madison Avenue →
Sold-Out Hamilton Takes the Singing to the Street →
Jim Glaub, creative director of interactive at theatrical advertising agency Serino/Coyne, says the #Ham4Ham show and resulting social media exchanges create great content. “It’s a special moment that you can never see again—but you can, because it’s documented on people’s iPhones and on Snapchat and other platforms.” Also, says Angelo Desimini, chief executive officer of Serino/Coyne, #Ham4Ham “is authentic to who Miranda is and the themes of the show,” and authenticity is the most important part of any marketing effort.
Read MoreArt Meets Commerce Meets Serino/Coyne →
Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company.
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