Here are some innovations and thoughts that rose to the top and how Broadway can be a part of the hottest show in technology.

Monday night’s Grammy Awards were an exciting night for Hamilton and for Broadway as a whole. Let’s take a look at what happened on social media.

Jim Glaub, VP of Content and Community at Broadway ad agency Serino/Coyne, wrote a great response to my piece. After talking with him, several things came into focus:

A pretty fabulous life moment was to take the photo and video of Stephen King meeting Laurie Metcalf at Misery on Broadway. My picture was picked up by People Magazine!

Jim Glaub to moderate panel on social media. Topics include best social campaigns, social media horror stories and the next five years of social on Broadway.

Jim Glaub, director of content and community, was promoted to vice president of content and community, where he will lead social engagement, content strategy and digital distribution.

“Facebook is rewarding video content. It’s getting views, shares and commented on,” saidJim Glaub, creative director of content and community at Serino/Coyne, a Broadway-focused advertising firm.

This Wednesday, Snapchat will curate a series of posts from Broadway performers into what’s known as a “live story,” or a stream of images related to the same theme. Themes vary from food to travel to entertainment.

Jim Glaub, creative director of ­interactive at ­theatrical advertising agency Serino/Coyne, says the #Ham4Ham show and resulting social media exchanges create great content. “It’s a special moment that you can never see again—but you can, because it’s documented on ­people’s iPhones and on Snapchat and other platforms.” Also, says Angelo Desimini, chief executive officer of Serino/Coyne, #Ham4Ham “is authentic to who Miranda is and the themes of the show,” and authenticity is the most important part of any marketing effort.

The video, directed by Jim Glaub, recreates the scene, albeit in Velard’s Brooklyn apartment. Velard plays an electric piano in the foreground while a red-headed stranger is behind him, fast asleep while not even the vacuum or his cat, Milo, can wake him up.

Read More: Julian Velard Recalls ’The Night Ed Sheeran Slept on My Couch’ | http://popcrush.com/ed-sheeran-slept-on-my-couch/?trackback=tsmclip

Joining the Advisory Committee are Jess Cagle, Stockard Channing, Jennifer Daly, Lisa Fung, Jim Glaub, Kenny Leon,Bernie Telsey, and Randi Zuckerberg.

Producers of tonight’s Tony Awards ceremony will offer live streaming coverage of all the action on the red carpet outside Radio City Music Hall, starting at 2 p.m. PT/5 p.m. ET.

The special, a first in the 69-year history of the awards, will be hosted by Darren Criss and two-time Tony nominee Laura Osnes. “Star Trek’s” George Takei will serve as the live stream’s official fan correspondent, with Randi Zuckerberg as tech/social correspondent, Blake Ross as theater correspondent and Emilio Sosa as the fashion correspondent.